Wednesday, February 21, 2018

Don't Water it Down! Make it Fun!

For years, the design of the golf course from the women's tees has suffered from an "afterthought" attitude that lacks the same creativity, aesthetics, compelling strategy and elements of play that makes golf engaging and fun from the men's tees.  In an effort to keep play moving along for the shorter hitter, architects have sometimes removed hazards, or put them far out of reach, leaving behind a dull, watered down game.  Another even more thoughtless action is to design blind hazards, lengthy forced carries, or insurmountable hazards such that the game is so difficult and frustrating that the shorter hitter gives up, goes home, and never comes back.

All golfers can hit the ball... the difference is how far, how high, how straight, and at what trajectory.  Although it takes more time and forethought, architects can and should incorporate surmountable hazards, fun strategic options, pleasing visual aesthetics, and a ground game that gives shorter hitters with a lower shot trajectory pathways for play.

Strategy is the essence of the game.  It is what makes the game exciting and engages golfers to make decisions, attempts, and to feel the emotions associated with the elation of victory or the agony of defeat.  All golfers, whether male or female, junior or senior, or high or low handicap enjoy the emotions of winning once in a while.  Indeed, it is the occasional win what keeps us coming back for more.  If the elements that provide the challenge are dumbed down, the fun is unsurprisingly diminished.

National WBENC Certification for Kari Haug Planning & Design, Inc.

For Immediate Release
February 6, 2018
Kari Haug

Kari Haug Planning and Design Certified By
The Women’s Business Enterprise National Council

 [Minneapolis, MN]—February 6, 2018—Kari Haug Planning and Design, Inc. is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center - Chicago, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

“I am proud of the many of the achievements I have had as a woman entrepreneur in the golf course design business.  I see the WBENC Certification as one more important step that will help move my company forward toward goals to improve inclusivity and diversity in the golf industry.  I look forward to making new connections nationwide.” 
  – Kari Haug, President, Lead Architect, Kari Haug Planning and Design, Inc.

WBENC’s national standard of certification is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs.

To learn more about Kari Haug Planning and Design, Inc., please visit

About Kari Haug Planning and Design, Inc.:
Kari Haug Planning and Design, Inc. is a golf course architecture company dedicated to the professional design of golf courses that are fun and playable for all golfers. We are committed to improving the future of the game we love to play through innovative and sustainable golf course design, and the design of diversified activity spaces and improved community connections.  Kari is the lead golf course architect and a licensed landscape architect in the state of Minnesota.  She can also provide consulting services on women’s golf, course maintenance cost reduction through sustainable design initiatives, and master planning to retrofit and more fully integrate golf courses as part of robust community recreational networks.

About WBENC:
Founded in 1997, WBENC is the nation’s leader in women’s business development and the leading third-party certifier of businesses owned and operated by women,
with more than 13,000 certified Women’s Business Enterprises, 14 national Regional Partner Organizations, and over 300 Corporate Members. More than 1,000 corporations representing America’s most prestigious brands as well as many states, cities, and other entities accept WBENC Certification. For more information, visit

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Press Release: WBENC Certification